Various companies have earned millions of rupees by merchandising of the character of Incredible Hulk. There are a wide range of toys, audio, video games, shirts, coffee mugs, and plates making for great party ideas themes etc. which are available in the market. Children love to read the story books of incredible hulk. The character of Hulk has stood the test of time and emerged as a genuine icon of American pop culture. Empire magazine has ranked the incredible Hulk as the fifth greatest marvel character.